It also provides a “content playbook” to target specific customer segments, identify gaps in content strategy and prioritize time and resources toward the ones that drive real business results. It delivers this intelligence based on the brand’s content performance and their competitors’ to help marketers remain ahead of the pack.

Intelligent Experiences empowers practitioners to create more engaging, curated experiences for consumers. It builds on existing investments in digital content systems, including legacy CMS and e-commerce systems that automate workflow but fail to provide intelligence about actual content performance or an understanding of the customer experience. Intelligent Experiences: Designing a Content Playbook for PractitionersĬomplementary to Content Atlas, Intelligent Experiences combines real-time visibility into content performance with suggested tactics and workflows to inform strategies that win on the content battleground. “The BrightEdge platform enables us to identify problems most people didn’t know existed.” We can then choose the tools that best drive revenue and have a place at the executive table,” said Clay Stobaugh, EVP and Chief Marketing Officer at Wiley. “As a marketer, I look at the digital tools and platforms that will give us the ability to measure and derive performance. Content Atlas displays all of this rich information in a multi-dimensional dashboard designed to make it easily shareable with company executives and other business stakeholders. This in turn helps them validate investment in content that generates the greatest return and scale back or improve those that yield lower returns. For the first time, marketers can run content marketing by the numbers for any audience, automatically mapping content performance across the four key phases of the customer journey – awareness, consideration, purchase and loyalty – and comparing it against the competition. Powered by BrightEdge’s Data Cube and Data Quant, Content Atlas enables marketers to access real-time insights on their content so they can easily communicate its impact on business results. They've long relied on expensive consultants and the tedious process of manually cobbling together data across program components and phases of the customer journey, only to show limited scope and a flurry of marketing metrics to which other business stakeholders can’t relate. According to a recent BrightEdge survey spanning 1,200 brands across several industries, 59 percent of marketing professionals say their content marketing budget is not aligned with actual performance. Many marketers struggle to run content marketing by the numbers and easily communicate the business impact of their efforts. It’s all about driving content performance and these technologies are handing marketers the reins.”Ĭontent Atlas: Tying Content Performance to the Bottom Line “If Content Atlas is the ‘what’ and ‘why’ for marketing leaders, Intelligent Experiences is the ‘how’ for practitioners.

That’s why we build on top of the web-wide insights of our Data Cube and the automated decision-making of our Data Quant,” said BrightEdge CEO Jim Yu. “Content marketers today are operating in a hyper-competitive landscape, and to win consumer attention they need a whole new type of technology. The offerings work in tandem to create real-time visibility into an organization’s content marketing program and allow marketers to easily communicate impact on revenue goals as well as curate a data-driven playbook to optimize content performance and ensure maximum results.

SAN MATEO, CA - SeptemBrightEdge today unveiled two new products, Content Atlas and Intelligent Experiences, at Share15, the industry event for digital marketers by digital marketers.

Two New Products Give Marketers the Technology They Need to Win on the #ContentBattleground

Unveiled marketing