AUTOMATTIC POCKET CASTS NPR DOWNLOAD

For those brands thinking about doing a podcast, Matt believes thinking of it as tentpole content that you can turn into other forms of marketing content is a great idea. Whenever a new marketing initiative is launched, looking at the long-term picture is critical. Matt gives over five things a branded podcast will leverage to guide them closer to their goals.

There are three things every branded podcast needs to have in mind before ever sitting down at the microphone.ĥ important characteristics of a successful branded podcast (26:03)Īs we’ve noted, branded podcasts offer so much more value than simply downloads. Matt provides some KPIs (key performance indicators) that brands can use to tell how successful their podcast is at meeting its goals. The number of downloads isn’t the most important metric branded podcasts need to be paying attention to. KPIs that are most important for branded podcasts (20:27) Matt breaks down some of the most common ones. The company said that Pocket Casts will be joining Automattic, making it easier for podcast fans to discover. Automattic didn't disclose how much it will pay for Pocket Casts. There are a number of goals a brand could have with their podcast. Automattic, which runs Tumblr and WordPress, is buying a popular podcast app - Pocket Casts - from a collective of public radio groups, including NPR and BBC Studios. Casts, which as of this year is owned by NPR and three other public radio producers. What makes a successful branded podcast (19:13) No matter how you listen podcasts,Pocket Casts has you covered. This means they’re perfect for businesses looking to extend their reach, further engage with customers, and improve brand recognition. Automattic, which runs Tumblr and WordPress, buys a popular podcast app Pocket Casts from a collective of public radio groups, including NPR and BBC. Podcasts have already shown their value, seeing a majority of listeners take an action after listening to a podcast. Matt and John go over what a branded podcast really is and some of the reasons they are great opportunities for brands. What is a branded podcast and why are they needed? (14:37) It’s a great opportunity for independent podcasters to step their game up and for the BBC to find some unique ideas and new content creators. Launching something called the “Audio Lab,” the BBC is looking to team up with a few podcasters to produce, distribute, and market new shows. The BBC is looking for the next wave of podcast creators.

WordPress developer Automattic has acquired the podcast app Pocket Casts but why? John and Matt take a look at what Automattic might be thinking with this purchase and what we could see coming to WordPress. Matt and John discuss what Scribd’s valuation and IPO could mean for the podcasting industry. Scribd offers many of the same services Amazon does, including audiobooks and podcasts. What’s your preferred podcast app for iPhone and iPad? Let us know down in the comments.Listen to John and Matt discuss branded podcasts:Īmazon competitor Scribd is looking to go public with a $1 billion valuation.

AUTOMATTIC POCKET CASTS NPR DOWNLOAD

The Pocket Casts application will remain available for download in the App Store despite the acquisition by Automattic. It’s notable to see one of the largest third-party podcast apps join Automattic, but it doesn’t appear as if the company has any immediate plans for changes. Pocket Casts has grown to be one of the most popular third-party cross-platform podcast apps, available on both iOS and Android. We’re thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter.Ĭofounders Russell Ivanovic and Philip Simpson will continue to lead Pocket Casts as part of Automattic. We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. We’re excited to announce that Pocket Casts will be joining Automattic, the parent company of Īs part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new). (The app reportedly cost NPR 800,000 last year. For those unfamiliar, Automattic is the company behind and Tumblr.Īutomattic made the announcement in a blog post today, saying that Pocket Casts will continue to be led by cofounders Russell Ivanovic and Philip Simpson: Automattic hasn‘t elaborated on how it plans to flip Pocket Casts from a loss-making business. Following its acquisition of the popular Day One journaling app last month, Automattic has announced that it is also acquiring the popular podcast application Pocket Casts.

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